Removing bad reviews on google9/13/2023 ![]() This type of lawsuit is typically filed against the fake username. An unmasking lawsuit is a lawsuit filed against a John Doe defendant where the plaintiff strives to identify the defendant through the discovery process. While the internet is still a wild and unregulated place, one thing is certain: the publication of fake reviews about a business on the internet is considered defamation, and a person lodging a public smear campaign against a business through an online review platform can be ordered to pay that business thousands of dollars for the resulting damages.Īttorneys can discover the identity of an anonymous person through an unmasking lawsuit. A former customer who had a negative experience directs non-customers to leave bad reviews on his or her behalf.The publication of many fake reviews through multiple anonymous internet accounts created for the purpose of manipulating and lowering a business’ star ratings.The publication of a review by a person (or competitor) who never utilized the business’ services or products, and otherwise had no marketplace interaction with a business.The publication of a review by an unknown person that makes false, disturbing and even criminal allegations about a business’ operations or its employees. ![]() The publication of a review by an actual customer that exaggerates an experience in an untrue manner.EXAMPLES OF FAKE REVIEW TACTICS & NEGATIVE REVIEW CAMPAIGNS
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